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姚皓天

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2年入司年限

130 案例總數(shù)

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簡(jiǎn)介：從業(yè)兩年，金融學(xué)專業(yè)畢業(yè)，精通港/新/英/澳留學(xué)特點(diǎn)，擅長(zhǎng)剖析申請(qǐng)邏輯，挖掘?qū)W生內(nèi)心想法，根據(jù)學(xué)生不同的訴求，以終為始，制定高度個(gè)性化的留學(xué)方案，全程跟蹤，耐心負(fù)責(zé)。幫助學(xué)生拿到包含NUS、HKU、NTU、CHHK等世界名校offer錄取

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“這專業(yè)聽(tīng)著就水？”錯(cuò)，這是最好就業(yè)的專業(yè)！

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指南者留學(xué) 姚皓天 2024年11月16日閱讀量：1290

<p><span style="font-variant-caps: normal;">“老師，市場(chǎng)營(yíng)銷(xiāo)，我們是絕對(duì)不學(xué)的。”</span></p> <div style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;" data-page-id="H0YpdAxCdoPJNMxajHvcCp82n5b" data-lark-html-role="root" data-docx-has-block-data="true"> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq"> </div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">“老師，這個(gè)專業(yè)出來(lái)是不是只能做銷(xiāo)售？”</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd"> </div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">十幾年前，互聯(lián)網(wǎng)還不是大學(xué)生的第一選項(xiàng)，快消才是國(guó)內(nèi)名校畢業(yè)生和海歸最熱的就業(yè)皇冠，4A、寶潔、聯(lián)合利華、可口可樂(lè)、歐萊雅、雀巢、朝日、達(dá)能，是大家擠破了腦袋想進(jìn)去的公司。</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc"> </div> <div class="ace-line ace-line old-record-id-Bsq2dFoDFopCT3x6Xygc2z7SnGe">而現(xiàn)在，mkt卻被大家說(shuō)為“學(xué)了這個(gè)等于沒(méi)學(xué)”、“畢業(yè)就做銷(xiāo)售”、“學(xué)了沒(méi)用，不如不學(xué)”、“做市場(chǎng)厲害的沒(méi)有學(xué)市場(chǎng)的”。</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"> </div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"><img src="https://info.compassedu.hk/sucai/content/1731851877764/1731851877764.png" /></div> <div class="ace-line ace-line old-record-id-S8OxdPXEgoeakbxkwKscqFrHn1b"> </div> <div class="ace-line ace-line old-record-id-ZGXCdq4KRoratuxkeyvcqOcdnxa">我本人看到這些說(shuō)法的時(shí)候，我的第一反應(yīng)就是，一群不懂行的人在嘩眾取寵。因?yàn)槿绻阕屑?xì)觀察就會(huì)發(fā)現(xiàn)，發(fā)出這種言論的，90%以上都是教育博主、留學(xué)顧問(wèn)、職業(yè)生涯規(guī)劃師。至于為什么他們這么說(shuō)，我們不去深入探究。</div> <div class="ace-line ace-line old-record-id-I2DpdwaJ3omUvAxqrp4cmKOIn8e"> </div> <div class="ace-line ace-line old-record-id-VCeWdkAO4owCscxZBOHcGchdnfb">但是，我想Diss一下這群人：到底有沒(méi)有學(xué)過(guò)或者從事過(guò)市場(chǎng)營(yíng)銷(xiāo)？在互聯(lián)網(wǎng)發(fā)布這些言論之前到底有沒(méi)有了解過(guò)這個(gè)專業(yè)？如果以上最基本的都沒(méi)有，憑何表述個(gè)人觀點(diǎn)或立場(chǎng)？憑何對(duì)讀者負(fù)責(zé)？Anyway，我只是覺(jué)得如果你是打算考慮這個(gè)市場(chǎng)營(yíng)銷(xiāo)的學(xué)生更應(yīng)該關(guān)注的是一些深層次的問(wèn)題。</div> <div class="ace-line ace-line old-record-id-USk4dQWwsoAXQSxNirecVntunMg"> </div> <div class="ace-line ace-line old-record-id-ICtOdB5UCoK2dLxmweGc6kignne">怎么判斷自己適不適合/要不要從事mkt？</div> <div class="ace-line ace-line old-record-id-M7vgdQx49o9J1pxHxp8cNit1nmc"> </div> <div class="ace-line ace-line old-record-id-XZltd6nXSoh93ZxABflc6bzIn8d">不同專業(yè)背景的同學(xué)，如何在市場(chǎng)部門(mén)找到適合的方向？</div> <div class="ace-line ace-line old-record-id-I8BAdmCnqopdgOxHWGvcvdX4ntd"> </div> <div class="ace-line ace-line old-record-id-N7D7dYyZ1oSpQxxDRqwcOC0bntf">跨專業(yè)申請(qǐng)mkt，如何提升背景，包裝自我？</div> <div class="ace-line ace-line old-record-id-XXfSd1fHTosDjjxlUPJcCVwjn5f"> </div> <div class="ace-line ace-line old-record-id-RSA5dCJQZoyxn8xpL77cqNPBnTb"><span style="color: #1890ff;">如果你考慮mkt相關(guān)專業(yè)，那首先第一點(diǎn)，你需要先了解自己適合不適合。</span>我認(rèn)為大部分人并不把苦讀當(dāng)成生活的目標(biāo)，更何況，大部分的苦讀并沒(méi)有好結(jié)果，如果自己不擅長(zhǎng)數(shù)學(xué)、編程，硬要往商業(yè)分析、金融工程、金融數(shù)學(xué)里面擠，那注定成為熱門(mén)專業(yè)的炮灰和分母。更不用提，僥幸擠進(jìn)去了，因?yàn)椴桓曳艞壙嘧x的沉沒(méi)成本，從事自己厭惡的工作，只能不斷“異化”，折磨自己，厭惡自己。人應(yīng)該是發(fā)揮自己的長(zhǎng)處，而不是把大量的時(shí)間花在彌補(bǔ)自己的短處上。因?yàn)槟呐履慊朔浅６鄷r(shí)間，你注定也不可能達(dá)到，某些在這方面天生就是長(zhǎng)處的人。</div> <div class="ace-line ace-line old-record-id-Y6YadJnz5oveI8xfFWScbyAwnpf"> </div> <div class="ace-line ace-line old-record-id-FRrhdxkJeo7ht3xcs0LcR2CknAh"><strong>那到底什么樣的人會(huì)適合mkt專業(yè)呢？</strong></div> <div class="ace-line ace-line old-record-id-BY3ZdInu7oQ7QQxumpscEwVznEd"> </div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc"><span style="color: #262626;">1.不一定學(xué)習(xí)好，但經(jīng)常被人說(shuō)“腦子活”</span></div> <div class="ace-line ace-line old-record-id-XqkndDCkqoLWoLxYmpsc6q8Fnsc"><span style="color: #262626;">2.表達(dá)能力強(qiáng)，口頭+書(shū)面</span></div> <div class="ace-line ace-line old-record-id-DsvsdavAHogDSMxP6iDcmNYGn9g"> </div> <div class="ace-line ace-line old-record-id-F4JXdztsnoOUHrx7ismcxZvunhg">營(yíng)銷(xiāo)需要時(shí)刻應(yīng)對(duì)現(xiàn)實(shí)層出不窮的不確定性，需要不停地想創(chuàng)意出方案優(yōu)化項(xiàng)目，腦子不得停歇是營(yíng)銷(xiāo)人的職業(yè)詛咒。此外，分析洞察能力也體現(xiàn)在“腦子活"這里。至于營(yíng)銷(xiāo)的技術(shù)層，在數(shù)字化時(shí)代，基礎(chǔ)的商科數(shù)學(xué)公式算法策略專業(yè)的英文術(shù)語(yǔ)，也要求你具備快速的學(xué)習(xí)應(yīng)變能力。</div> <div class="ace-line ace-line old-record-id-JaIzdtzVvoWcOBxkzEicIJkAnnb"> </div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">在營(yíng)銷(xiāo)崗里，有相當(dāng)多的是文字工作。說(shuō)白了，是寫(xiě)方案、寫(xiě)策略、寫(xiě)文案、做分析寫(xiě)報(bào)告的工作內(nèi)容，所以，書(shū)面表達(dá)能力強(qiáng)，邏輯清晰也是非常適合營(yíng)銷(xiāo)工作。</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc"> </div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">就人的基本素養(yǎng)來(lái)講，具備上面兩條的人90%都適合入營(yíng)銷(xiāo)這行。</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd"> </div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"><strong>四個(gè)加分項(xiàng)：</strong></div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"> </div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP"><span style="color: #262626;">1.擅長(zhǎng)處理人際關(guān)系，調(diào)動(dòng)資源</span></div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg"><span style="color: #262626;">2.對(duì)新鮮事物敏感，可以充分感知當(dāng)下的熱點(diǎn)</span></div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh"><span style="color: #262626;">3.喜歡創(chuàng)意性工作</span></div> <div class="ace-line ace-line old-record-id-K5RTdhmn5oT3ZixNIxxcNqJLnmf"><span style="color: #262626;">4.目標(biāo)感強(qiáng)，對(duì)數(shù)字達(dá)成有強(qiáng)烈的自驅(qū)力</span></div> <div class="ace-line ace-line old-record-id-ZRNkd4QmKolgDIxhMQRcRF0UnLd"> </div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"><strong>那我們說(shuō)完什么樣的人適合mkt的崗位，接下來(lái)我們就看看mkt的就業(yè)有哪些？</strong></div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"> </div> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh"><span style="color: #262626;">首先，mkt就業(yè)崗位可以說(shuō)是非常非常多的，大致我把它分成品牌類和增長(zhǎng)類。</span>品牌類，顧名思義是以品牌形象為主，崗位重創(chuàng)意、和消費(fèi)者產(chǎn)生共鳴，增長(zhǎng)類崗位就是需要幫企業(yè)在當(dāng)下拿到實(shí)實(shí)在在的增長(zhǎng)。</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"> </div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"><strong>品牌類主要崗位: pr、營(yíng)銷(xiāo)/策劃、文案、策略/戰(zhàn)略、市場(chǎng)研究等。</strong></div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"> </div> <div class="image-uploaded gallery old-record-id-U7GjdOWhyoLaOpxKrkdcB2e6nDf" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"0ff4f600-4832-454e-ba33-fdda3ea090ab","height":566,"width":657,"currHeight":566,"currWidth":657,"natrualHeight":566,"natrualWidth":657,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FIANZbxw9qogSuLx8s1IcuaoWnkE%2F%3Fpreview_type%3D16","file_token":"IANZbxw9qogSuLx8s1IcuaoWnkE","image_type":"image/png","size":101395,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852020110/1731852020110.png" width="802" height="691" /></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;"><span style="color: #a0a0a0;">營(yíng)銷(xiāo)不是關(guān)于你賣(mài)什么產(chǎn)品，是關(guān)于你講什么故事</span></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b"> </div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"><strong>增長(zhǎng)類主要崗位:投放、渠道、活動(dòng)、文案、新媒體、策略運(yùn)營(yíng)、數(shù)據(jù)運(yùn)營(yíng)、數(shù)字化營(yíng)銷(xiāo)。</strong></div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"> </div> <div class="image-uploaded gallery old-record-id-Xh1wdcLRmoH4cSxmOHPcIIcTnrd" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"eb0d39c3-7092-4944-9bc6-1e7399247325","height":822,"width":886,"currHeight":822,"currWidth":886,"natrualHeight":822,"natrualWidth":886,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FZwxBbmqdVoFeTKxoPjJc7lnon3b%2F%3Fpreview_type%3D16","file_token":"ZwxBbmqdVoFeTKxoPjJc7lnon3b","image_type":"image/png","size":160598,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852096722/1731852096722.png" /></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;"><span style="color: #a0a0a0;">稀缺性推動(dòng)需求</span></div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc"> </div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">關(guān)于mkt就業(yè)的行業(yè)，其實(shí)各行各業(yè)都需要市場(chǎng)/營(yíng)銷(xiāo)，但市場(chǎng)/營(yíng)銷(xiāo)部門(mén)在不同公司的崗位和定義不會(huì)完全相同，薪資的差異也是不小的，<span style="color: #1890ff;">這幾年主要集中在廣告行業(yè)，快消行業(yè)，互聯(lián)網(wǎng)行業(yè)，咨詢行業(yè)</span>。</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc"> </div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">廣告行業(yè)以4A廣告公司為代表，如奧美、華揚(yáng)聯(lián)眾等，2B業(yè)務(wù)，為品牌提供營(yíng)銷(xiāo)全案，另外PR-愛(ài)德曼，市場(chǎng)調(diào)研公司 (尼爾森、蓋洛普)。</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog"> </div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">快消行業(yè)是以雀巢、歐萊雅、寶潔、雅詩(shī)蘭黛等為代表。</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg"> </div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">互聯(lián)網(wǎng)行業(yè)以字節(jié)為例，BU眾多，頭條、抖音、西瓜、飛書(shū)等等，還有大量的探索性業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b"> </div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">咨詢行業(yè)，代表公司MBB、四大 (德勤、普華永道、畢馬威、安永) 、埃森哲、IBM等咨詢公司。</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf"> </div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"><strong><span style="color: #262626;">簡(jiǎn)單總結(jié)一下這些崗位：</span></strong></div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"> </div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">品牌類崗位:4A>快消>互聯(lián)網(wǎng)核心業(yè)務(wù)線>科技</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd"> </div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">運(yùn)營(yíng)類崗位:快消/互聯(lián)網(wǎng)核心業(yè)務(wù)>科技>4A</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig"> </div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"><strong>然后有兩條對(duì)想從事以上mkt的學(xué)生建議：</strong></div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"> </div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">1.<span style="color: #1890ff;">英文好</span>，英語(yǔ)是非常重要的溝通語(yǔ)言，尤其是外企，留學(xué)生有較大的優(yōu)勢(shì)</span></div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;"> </span></div> <div class="ace-line ace-line old-record-id-WONedIKDToU9P7xfoQgc3pRHnml"><span style="color: #262626;">2.<span style="color: #1890ff;">多實(shí)習(xí)</span>，mkt行業(yè)現(xiàn)在的招人標(biāo)準(zhǔn)也是不斷的水漲船高，所以各個(gè)公司也不是傾向于找小白，而且需要立刻可以干活的人。</span></div> <div class="ace-line ace-line old-record-id-ZLasdA87MoMaWixb7GWcijWXnze"> </div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">那我們說(shuō)了那么多關(guān)于什么樣的人適合mkt專業(yè)，如果你對(duì)此心動(dòng)，想申請(qǐng)mkt專業(yè)，<strong>應(yīng)該如何準(zhǔn)備呢？</strong></div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe"> </div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">那我們應(yīng)該了解，關(guān)于MKT碩士招生的<strong>三大衡量標(biāo)準(zhǔn)</strong>：</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg"> </div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">硬背景：本科院校GPA、本科專業(yè)、語(yǔ)言成績(jī)、GMAT/GRE</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe"> </div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">軟背景：實(shí)習(xí)、科研、項(xiàng)目、多樣性/個(gè)性化</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc"> </div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">文書(shū)材料：PS、CV、Essay以及面試</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc"> </div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">額外的補(bǔ)充幾點(diǎn)。關(guān)于標(biāo)化考試，IELTS、TOEFL都是可以的，語(yǔ)言成績(jī)對(duì)于mkt來(lái)說(shuō)，肯定是重要程度遠(yuǎn)高于理工科。關(guān)于GRE,GMAT，現(xiàn)在越來(lái)越多的學(xué)校已經(jīng)不強(qiáng)制要求提交G了，包括今年香港中文大學(xué)也取消了強(qiáng)制gre的要求。但是對(duì)于普通學(xué)生來(lái)說(shuō)，G也是為數(shù)不多的提分點(diǎn)，如果你的目前是沖刺頂級(jí)學(xué)校，g也是不必可少的。</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf"> </div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">除此之外，毫無(wú)疑問(wèn)，mkt是非常喜歡有工作經(jīng)驗(yàn)的專業(yè)，但是如果是你應(yīng)屆生，就需要非常重視你的實(shí)習(xí)經(jīng)歷。</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc"> </div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">實(shí)習(xí)的正向?yàn)V網(wǎng)一定要注意:</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf"> </div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">1.專業(yè)相關(guān)性</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">2.項(xiàng)目一致性</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">3.參與程度</div> <div class="ace-line ace-line old-record-id-Wpkpdpf84oFiQGxKh51cRxjin8d"> </div> <div class="ace-line ace-line old-record-id-AbBtd04qroWaipxkfmXc0QvJn4g">最后的最后，我簡(jiǎn)單的推薦幾個(gè)mkt的項(xiàng)目～大家可以簡(jiǎn)單的了解下～</div> <div class="ace-line ace-line old-record-id-EShbdcHfqoeXTexd1dDcKL4gnMe"> </div> <div class="ace-line ace-line old-record-id-NRBOd1IM5or7KxxOfDXcbUzznhf" style="text-align: left;"><a href="guide://major?id=54462"><span style="color: #262626;"><span style="color: #1890ff;">HKU MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Xll7dbAMmo8wuxxwdqec4W8xn4g" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"26079502-ca0a-459f-960e-83a59d5c8e40","height":553,"width":1280,"currHeight":553,"currWidth":1280,"natrualHeight":553,"natrualWidth":1280,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FCVuVb1HVxowR1lxPELRcvdO6ntf%2F%3Fpreview_type%3D16","file_token":"CVuVb1HVxowR1lxPELRcvdO6ntf","image_type":"image/gif","size":2836567,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852176976/1731852176976.gif" /></div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">香港大學(xué)商學(xué)院的市場(chǎng)營(yíng)銷(xiāo)理學(xué)碩士課程將傳統(tǒng)的營(yíng)銷(xiāo)概念和策略與最新的數(shù)字分析相結(jié)合。該計(jì)劃提供綜合課程，結(jié)合了營(yíng)銷(xiāo)見(jiàn)解、分析工具和決策框架，學(xué)生將學(xué)習(xí)全球頂級(jí)公司以及香港、中國(guó)大陸和其他地區(qū)的當(dāng)?shù)毓镜淖罴褜?shí)踐。</div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe"> </div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">重點(diǎn)是學(xué)習(xí)如何理解數(shù)據(jù)并將其轉(zhuǎn)化為營(yíng)銷(xiāo)決策。大量現(xiàn)實(shí)世界的商業(yè)案例將用于說(shuō)明營(yíng)銷(xiāo)概念和理論，學(xué)生將被要求在練習(xí)和項(xiàng)目中應(yīng)用學(xué)到的理論和概念。學(xué)校擁有強(qiáng)大的教學(xué)人員，其中許多人是最新?tīng)I(yíng)銷(xiāo)技術(shù)和數(shù)字文化趨勢(shì)的領(lǐng)導(dǎo)者，學(xué)生將能夠接觸到高級(jí)商業(yè)從業(yè)人員，使他們能夠深入了解現(xiàn)實(shí)世界的業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8"> </div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">學(xué)生總共需要完成十門(mén)課程。學(xué)生可以選擇專注于其中一個(gè)流，即戰(zhàn)略營(yíng)銷(xiāo)流和定量營(yíng)銷(xiāo)流，至少選修三門(mén)流。最多可以從學(xué)校提供的其他研究生課程中選修兩門(mén)選修課。</div> <div class="ace-line ace-line old-record-id-VTDYdydWJoTBoMxHYDncVMKEnx6"> </div> <div class="ace-line ace-line old-record-id-RN05dBQ32oK0q0x8KSLcudWgnKb" style="text-align: left;"><a href="guide://major?id=62281"><span style="color: #262626;"><span style="color: #1890ff;">NUS Master of Science in Marketing Analytics and Insights </span></span></a></div> <div class="ace-line ace-line old-record-id-UAuUdGtYjoikGXxzGuOcu8XHnx4" style="text-align: left;"><img src="https://info.compassedu.hk/sucai/content/1731852231059/1731852231059.gif" /></div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">顛覆性技術(shù)創(chuàng)新給傳統(tǒng)企業(yè)和現(xiàn)有企業(yè)帶來(lái)了重大挑戰(zhàn)，也創(chuàng)造了機(jī)遇。新加坡國(guó)立大學(xué)市場(chǎng)營(yíng)銷(xiāo)分析與洞察理學(xué)碩士項(xiàng)目緊跟技術(shù)發(fā)展的潮流，旨在為學(xué)生提供前沿的理論知識(shí)和實(shí)踐訓(xùn)練，幫助學(xué)生掌握數(shù)據(jù)分析、需求預(yù)測(cè)、消費(fèi)者行為剖析、產(chǎn)品概念創(chuàng)新、產(chǎn)品組合發(fā)展、定價(jià)促銷(xiāo)決策及分銷(xiāo)網(wǎng)絡(luò)建立等方面的技能，以便在未來(lái)的商業(yè)實(shí)踐中有更好的表現(xiàn)。</div> <div class="ace-line ace-line old-record-id-VEOQdfTVToZsHRxZxJFcgQlen7c"> </div> <div class="ace-line ace-line old-record-id-VP9ndc6MWoIrcRxNyXRceRcGnUh" style="text-align: left;"><a href="guide://major?id=72301"><span style="color: #262626;"><span style="color: #1890ff;">HKUST MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Dc7xd6812om6nfxEPbDcWqOCnFd" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"ef7e6939-26de-47c1-84b0-0ddceb46f297","height":679,"width":1280,"currHeight":679,"currWidth":1280,"natrualHeight":679,"natrualWidth":1280,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FJNJdbBIg4o3hiSxFWd5cI9NinJu%2F%3Fpreview_type%3D16","file_token":"JNJdbBIg4o3hiSxFWd5cI9NinJu","image_type":"image/gif","size":3482861,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852267846/1731852267846.gif" /></div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">香港科技大學(xué)市場(chǎng)營(yíng)銷(xiāo)理學(xué)碩士課程旨在培養(yǎng)具備在實(shí)體和數(shù)字市場(chǎng)設(shè)計(jì)和實(shí)施可持續(xù)營(yíng)銷(xiāo)策略所需的技能和專業(yè)知識(shí)的畢業(yè)生。香港科技大學(xué)市場(chǎng)營(yíng)銷(xiāo)理學(xué)碩士課程是一項(xiàng)為期一年的全日制項(xiàng)目課程項(xiàng)目，提供基礎(chǔ)課程，使學(xué)生在當(dāng)今雇主認(rèn)為重要的領(lǐng)域獲得專業(yè)知識(shí)，包括數(shù)據(jù)驅(qū)動(dòng)營(yíng)銷(xiāo)、數(shù)字營(yíng)銷(xiāo)、品牌管理和人工智能。該項(xiàng)目最適合那些渴望快速發(fā)展成為領(lǐng)先的市場(chǎng)營(yíng)銷(xiāo)專業(yè)人士的學(xué)生，特別是通過(guò)加入跨國(guó)公司、中小型公司或非營(yíng)利組織。</div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc"> </div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">看了文章，如果你想進(jìn)一步了解市場(chǎng)營(yíng)銷(xiāo)，對(duì)相關(guān)專業(yè)有興趣，可以點(diǎn)擊咨詢，和我溝通～</div> </div> <p> </p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; top: 280px; left: 20px; z-index: 2;" contenteditable="false"> </div> <div style="position: absolute; top: 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姚皓天

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從業(yè)兩年，金融學(xué)專業(yè)畢業(yè)，精通港/新/英/澳留學(xué)特點(diǎn)，擅長(zhǎng)剖析申請(qǐng)邏輯，挖掘?qū)W生內(nèi)心想法，根據(jù)學(xué)生不同的訴求，以終為始，制定高度個(gè)性化的留學(xué)方案，全程跟蹤，耐心負(fù)責(zé)。幫助學(xué)生拿到包含NUS、HKU、NTU、CHHK等世界名校offer錄取

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