<h1>商業(yè)分析是什么？</h1> <p>&nbsp;</p> <p>商業(yè)分析（Business Analysis）是通過數(shù)據(jù)、技術(shù)和業(yè)務(wù)知識的結(jié)合，幫助企業(yè)識別問題、優(yōu)化決策并實(shí)現(xiàn)目標(biāo)的過程。其核心是將數(shù)據(jù)轉(zhuǎn)化為 actionable insights（可執(zhí)行的見解），從而提升效率、降低成本或發(fā)現(xiàn)新機(jī)會。</p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744084347093/1744084347093.png" /></p> <p>&nbsp;</p> <h1>商業(yè)分析就業(yè)方向有哪些？</h1> <p>&nbsp;</p> <p>商業(yè)分析的就業(yè)方向非常廣泛，幾乎覆蓋所有行業(yè)，尤其是在數(shù)據(jù)驅(qū)動決策的現(xiàn)代企業(yè)中需求旺盛。以下是主要的就業(yè)方向及相關(guān)崗位、技能要求和行業(yè)分布：</p> <p>&nbsp;</p> <h2>企業(yè)內(nèi)部的商業(yè)分析崗</h2> <p>&nbsp;</p> <p><strong>商業(yè)分析師（Business Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：優(yōu)化業(yè)務(wù)流程、分析市場趨勢、支持戰(zhàn)略決策（如定價、產(chǎn)品線擴(kuò)展）。</p> <p>&nbsp;</p> <p>行業(yè)：零售、金融、快消、制造業(yè)等。</p> <p>&nbsp;</p> <p>技能：SQL、Excel、Power BI/Tableau、業(yè)務(wù)建模（如ROI分析）。</p> <p>&nbsp;</p> <p><strong>數(shù)據(jù)分析師（Data Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：處理銷售、用戶行為等數(shù)據(jù)，生成可視化報告。</p> <p>&nbsp;</p> <p>行業(yè)：互聯(lián)網(wǎng)、電商、醫(yī)療、物流。</p> <p>&nbsp;</p> <p>技能：Python/R、統(tǒng)計知識、數(shù)據(jù)清洗、Dashboard制作。</p> <p>&nbsp;</p> <p><strong>戰(zhàn)略分析師（Strategy Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：支持高管制定長期戰(zhàn)略（如市場進(jìn)入、并購分析）。</p> <p>&nbsp;</p> <p>行業(yè)：咨詢公司、大型集團(tuán)、科技企業(yè)。</p> <p>&nbsp;</p> <p>技能：行業(yè)研究、競品分析、財務(wù)建模（DCF）。</p> <p>&nbsp;</p> <h2>咨詢與專業(yè)服務(wù)</h2> <p>&nbsp;</p> <p><strong>管理咨詢顧問（Management Consultant）</strong></p> <p>&nbsp;</p> <p>職責(zé)：為企業(yè)提供運(yùn)營優(yōu)化、市場增長等解決方案。</p> <p>&nbsp;</p> <p>公司舉例：麥肯錫、BCG、埃森哲。</p> <p>&nbsp;</p> <p>技能：結(jié)構(gòu)化思維、PPT表達(dá)、客戶溝通。</p> <p>&nbsp;</p> <p><strong>IT商業(yè)分析師（IT Business Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：橋梁角色，將業(yè)務(wù)需求轉(zhuǎn)化為技術(shù)方案（如ERP系統(tǒng)實(shí)施）。</p> <p>&nbsp;</p> <p>行業(yè)：科技公司、數(shù)字化轉(zhuǎn)型服務(wù)商。</p> <p>&nbsp;</p> <p>技能：UML流程圖、敏捷開發(fā)（Scrum）、基礎(chǔ)編程知識。</p> <p>&nbsp;</p> <h2>金融與投資領(lǐng)域</h2> <p>&nbsp;</p> <p><strong>金融分析師（Financial Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：財務(wù)預(yù)測、投資分析、風(fēng)險評估。</p> <p>&nbsp;</p> <p>行業(yè)：投行、私募基金、企業(yè)財務(wù)部。</p> <p>&nbsp;</p> <p>技能：財務(wù)建模（三張表）、Valuation、Bloomberg終端。</p> <p>&nbsp;</p> <p><strong>風(fēng)險分析師（Risk Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：量化信用風(fēng)險、市場風(fēng)險（如銀行風(fēng)控部門）。</p> <p>&nbsp;</p> <p>技能：SAS、R、蒙特卡洛模擬。</p> <p>&nbsp;</p> <h2>科技與互聯(lián)網(wǎng)行業(yè)</h2> <p>&nbsp;</p> <p><strong>產(chǎn)品分析師（Product Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：分析用戶行為，優(yōu)化產(chǎn)品功能（如APP留存率提升）。</p> <p>&nbsp;</p> <p>技能：A/B測試、漏斗分析、SQL+Python。</p> <p>&nbsp;</p> <p><strong>運(yùn)營分析師（Operations Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：優(yōu)化供應(yīng)鏈、庫存管理或客服效率。</p> <p>&nbsp;</p> <p>案例：亞馬遜的物流路線分析。</p> <p>&nbsp;</p> <p><strong>數(shù)字化營銷分析師（Marketing Analyst）</strong></p> <p>&nbsp;</p> <p>職責(zé)：評估廣告投放ROI、用戶分群精準(zhǔn)營銷。</p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083909776/1744083909776.png" /></p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083921643/1744083921643.png" /></p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083931982/1744083931982.png" /></p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083939675/1744083939675.png" /></p> <p>&nbsp;</p> <h1>香港的商業(yè)分析有哪些？</h1> <p>&nbsp;</p> <p><a id="item_1744083963157" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_53624" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港大學(xué)商業(yè)分析理學(xué)碩士&quot;,&quot;res_id&quot;:53624,&quot;id_univ&quot;:47,&quot;univ_ename&quot;:&quot;The University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/47.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_53624&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/47.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港大學(xué)商業(yè)分析理學(xué)碩士</span> <span class="sub">The University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p><a id="item_1744083976581" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_5076" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港中文大學(xué)商業(yè)分析理學(xué)碩士&quot;,&quot;res_id&quot;:5076,&quot;id_univ&quot;:41,&quot;univ_ename&quot;:&quot;The Chinese University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港中文大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/41.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_5076&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/41.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港中文大學(xué)商業(yè)分析理學(xué)碩士</span> <span class="sub">The Chinese University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p><a id="item_1744083992657" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_53622" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港科技大學(xué)商業(yè)分析理學(xué)碩士&quot;,&quot;res_id&quot;:53622,&quot;id_univ&quot;:42,&quot;univ_ename&quot;:&quot;The Hong Kong University of Science and Technology&quot;,&quot;univ_name&quot;:&quot;香港科技大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/42.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_53622&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/42.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港科技大學(xué)商業(yè)分析理學(xué)碩士</span> <span class="sub">The Hong Kong University of Science and Technology</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p><a id="item_1744084175878" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_62251" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港理工大學(xué)商業(yè)分析理學(xué)碩士&quot;,&quot;res_id&quot;:62251,&quot;id_univ&quot;:44,&quot;univ_ename&quot;:&quot;The Hong Kong Polytechnic University&quot;,&quot;univ_name&quot;:&quot;香港理工大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_62251&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港理工大學(xué)商業(yè)分析理學(xué)碩士</span> <span class="sub">The Hong Kong Polytechnic University</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p><a id="item_1744084195823" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_72318" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港理工大學(xué)環(huán)球商業(yè)與決策分析理學(xué)碩士&quot;,&quot;res_id&quot;:72318,&quot;id_univ&quot;:44,&quot;univ_ename&quot;:&quot;The Hong Kong Polytechnic University&quot;,&quot;univ_name&quot;:&quot;香港理工大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_72318&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港理工大學(xué)環(huán)球商業(yè)與決策分析理學(xué)碩士</span> <span class="sub">The Hong Kong Polytechnic University</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p><a id="item_1744084214045" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_76114" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港城市大學(xué)商業(yè)人工智能理學(xué)碩士&quot;,&quot;res_id&quot;:76114,&quot;id_univ&quot;:43,&quot;univ_ename&quot;:&quot;City University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港城市大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_76114&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港城市大學(xué)商業(yè)人工智能理學(xué)碩士</span> <span class="sub">City University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p><a id="item_1744084290367" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="http://m.frjozvw.cn/majr_62407" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港城市大學(xué)商業(yè)及數(shù)據(jù)分析理學(xué)碩士&quot;,&quot;res_id&quot;:62407,&quot;id_univ&quot;:43,&quot;univ_ename&quot;:&quot;City University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港城市大學(xué)&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;http://m.frjozvw.cn/majr_62407&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港城市大學(xué)商業(yè)及數(shù)據(jù)分析理學(xué)碩士</span> <span class="sub">City University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>香港大學(xué)</strong>的商業(yè)分析算是港三中最友好的，接受跨專業(yè)申請，文社科都可以錄取，前提是你得有相關(guān)量化的競賽和實(shí)習(xí)經(jīng)歷。同樣的會偏好量化背景的學(xué)生。</p> <p>&nbsp;</p> <p>項(xiàng)目體量還算大的，錄取規(guī)模350-400左右，class size約為80-90人；入學(xué)后可自由選擇小方向，AI方向偏技術(shù)，咨詢方向偏管理，沒有那么硬核，小方向只會顯示在成績單，不會顯示在畢業(yè)證上；沒有提交推薦信依舊可以被學(xué)校審理，但學(xué)校會等推薦信齊全才會最終出錄取結(jié)果；無雅思也可先提交申請，學(xué)校會發(fā)conditional offer；推薦信可代替實(shí)習(xí)證明；項(xiàng)目本身不需要面試，獎學(xué)金面試邀請會在8月底發(fā)出，9.10出結(jié)果，其他錄取結(jié)果9.30出。</p> <p>&nbsp;</p> <p><strong>香港中文</strong>的商業(yè)分析就不是很好去跨申請，基本上以錄取量化背景為主，cs，ds，信管，數(shù)統(tǒng)等等。招生體量也會相對少很多，150-200人左右。</p> <p>&nbsp;</p> <p>課程偏向business decision making，設(shè)計業(yè)務(wù)分析模型，利用business model做決策、預(yù)測。</p> <p>&nbsp;</p> <p>項(xiàng)目培養(yǎng)的是data business person，而不是data scientist。BA沒有涉及太多的編程，Database的編程也比較簡單，Data mining可以選用的開源工具比較多，weka + gretl夠用了，你要是樂意可以自己學(xué)R。如果你實(shí)在想編想技術(shù)想big data，BA是商學(xué)院唯一可以選engineering課的系，不過最多選兩門。IE的social media analytics需要python；CS的big data technology and application編程要求比較高；CS的Data Mining技術(shù)基礎(chǔ)不過硬者意志不堅強(qiáng)者慎選；Finance偏quant的課，需要VBA,R和C++。</p> <p>&nbsp;</p> <p><strong>香港科技大學(xué)</strong>的商科項(xiàng)目也算是難度最大的，主要原因是招生體量比較小，港科的商分就很看重院校背景。偏好信息系統(tǒng)、運(yùn)營管理、統(tǒng)計學(xué)等相關(guān)專業(yè)背景。對多元背景的申請者非常友好。申請不強(qiáng)制要求G，但建議申請者帶上高分G（GMAT 650+（新版）， GRE 320+）提高申請競爭力。項(xiàng)目有面試，對申請者的面試表現(xiàn)很看重。</p> <p>&nbsp;</p> <p><strong>香港理工</strong>的商業(yè)分析并不好錄取，優(yōu)先錄取工作經(jīng)驗(yàn)的學(xué)生，對于應(yīng)屆生不友好，近兩年錄取的也不多。</p> <p>&nbsp;</p> <p><strong>香港城市</strong>的兩個商業(yè)分析專業(yè)難度不是很高 ，對于跨申請也友好不限制專業(yè)背景，也有不少雙非錄取。</p> <p>&nbsp;</p> <p>對于港校的商分感興趣的同學(xué)，可以與我咨詢～</p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; 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