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指南者留學(xué) 朱靜(Sky)
2021年12月06日
閱讀量:1186
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<div class="text">學(xué)員背景</div>
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<div class="name-wrapper"><img class="decorate-left" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" />
<div class="name" contenteditable="false">F同學(xué)</div>
<img class="decorate-right" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" /></div>
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<div class="title">本科背景</div>
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<div class="basic"><a class="college link" href="http://m.frjozvw.cn/college_729" target="_blank" rel="noopener">南京大學(xué)</a>
<div class="major">英語(yǔ)</div>
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<div class="label">GPA:</div>
<div class="value">88.6</div>
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<div class="label">語(yǔ)言成績(jī):</div>
<div class="value lang-edit" contenteditable="false">107</div>
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<div class="title">錄取院校</div>
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<div class="apply-item"><a class="college link" href="http://m.frjozvw.cn/majr_54462" target="_blank" rel="noopener">香港大學(xué)市場(chǎng)營(yíng)銷(xiāo)學(xué)理學(xué)碩士</a>
<div class="time-wrapper">
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<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2021-10-13</div>
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<div class="time-item">
<div class="label">錄取時(shí)間:</div>
<div class="value">2021-11-24</div>
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<div class="apply-item"><a class="college link" href="http://m.frjozvw.cn/majr_1722" target="_blank" rel="noopener">香港中文大學(xué)市場(chǎng)營(yíng)銷(xiāo)理學(xué)碩士</a>
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<div class="time-item">
<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2021-10-11</div>
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<div class="label">錄取時(shí)間:</div>
<div class="value">2021-12-01</div>
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<div class="apply-item"><a class="college link" href="http://m.frjozvw.cn/majr_62306" target="_blank" rel="noopener">香港大學(xué)環(huán)球管理學(xué)碩士</a>
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<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2021-10-13</div>
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<div class="time-item">
<div class="label">錄取時(shí)間:</div>
<div class="value">2021-11-24</div>
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<div class="apply-item"><a class="college link" href="http://m.frjozvw.cn/majr_4154" target="_blank" rel="noopener">香港科技大學(xué)全球運(yùn)營(yíng)理學(xué)碩士</a>
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<div class="time-item">
<div class="label">申請(qǐng)時(shí)間:</div>
<div class="value">2021-10-13</div>
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<div class="time-item">
<div class="label">錄取時(shí)間:</div>
<div class="value">2021-12-16</div>
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<div class="exprience-wrapper">
<div class="title">主要經(jīng)歷</div>
<div class="detail-wrapper">
<div class="operate-wrapper">
<div class="add"> </div>
</div>
<div class="exprience-item">
<div class="label" contenteditable="false">實(shí)習(xí)經(jīng)歷:</div>
<div class="value" contenteditable="false">Fosun RZ Capital實(shí)習(xí)、United Imaging Healthcare實(shí)習(xí)、Wuhan SCT Investment Company實(shí)習(xí)</div>
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<p style="text-align: justify;">今年8月,F(xiàn)同學(xué)找到我們,希望申請(qǐng)港新地區(qū)市場(chǎng)營(yíng)銷(xiāo)和管理方向的項(xiàng)目。經(jīng)過(guò)了解,她在21 fall申請(qǐng)過(guò)美國(guó)的項(xiàng)目,不過(guò)主要是本專(zhuān)業(yè)方向,當(dāng)時(shí)也拿到了offer,最終因?yàn)橐咔榉艞壛恕?lt;/p>
<p style="text-align: justify;"><br />從文科專(zhuān)業(yè)轉(zhuǎn)到商科專(zhuān)業(yè)必然會(huì)遇到困難,幸運(yùn)的是,F(xiàn)同學(xué)不是從頭開(kāi)始。簽約的時(shí)候,她正在進(jìn)行一段市場(chǎng)相關(guān)的實(shí)習(xí),而且憑借扎實(shí)的語(yǔ)言基礎(chǔ)和學(xué)習(xí)能力,已經(jīng)初具有競(jìng)爭(zhēng)力的GPA、托福和GRE成績(jī)。隨后,我們便和F同學(xué)一起定下了港三所、NTU、NUS的Mkt/管理方向的申請(qǐng)組合。<br /><br />為了體現(xiàn)F同學(xué)為跨申所做的準(zhǔn)備,我們首先推薦她去Coursera上彌補(bǔ)和申請(qǐng)專(zhuān)業(yè)相關(guān)度較高的知識(shí)和技能。F同學(xué)也十分積極地配合,在課業(yè)以外騰出時(shí)間學(xué)習(xí)了introduction to marketing,consumer analytics,python for everybody這類(lèi)課程。<br /><br />除了必要的硬件基礎(chǔ),如果有相關(guān)的工作和實(shí)習(xí)經(jīng)驗(yàn),那么申請(qǐng)時(shí)相對(duì)會(huì)更有利。F同學(xué)在實(shí)習(xí)上投入了很多的精力,我們也會(huì)給出一些選擇上的建議。鑒于申請(qǐng)季時(shí)間寶貴,直接找mkt analytics 難度較高,在沒(méi)有其他更好offer的情況下,我們建議先接下某互聯(lián)網(wǎng)公司全球化運(yùn)營(yíng)的實(shí)習(xí),從MarCom內(nèi)容運(yùn)營(yíng)入手,再進(jìn)一步接觸核心營(yíng)銷(xiāo)分析方面的業(yè)務(wù)。這段實(shí)習(xí)后,F(xiàn)同學(xué)很好地具備了處理營(yíng)銷(xiāo)策略和市場(chǎng)分析的能力,又馬不停蹄地開(kāi)始下一份實(shí)習(xí)。<br /><br />一次次的實(shí)踐讓F同學(xué)認(rèn)識(shí)到所接觸的理論知識(shí)和真實(shí)case的機(jī)會(huì)比較有限,還需要在留學(xué)中接受更高層次的“培訓(xùn)”,系統(tǒng)地去培養(yǎng)Mkt思維、組織管理和數(shù)據(jù)分析能力,這也向招生官展現(xiàn)出她對(duì)工作的批判性思考以及良好的自我驅(qū)動(dòng)力。<br /><br />到了文書(shū)創(chuàng)作階段,在推薦信和簡(jiǎn)歷方面,考慮到F同學(xué)忙于實(shí)習(xí),我們便根據(jù)她在上個(gè)申請(qǐng)季的已有素材進(jìn)行了補(bǔ)充修改;而PS則全部重新書(shū)寫(xiě),針對(duì)不同方向進(jìn)行個(gè)性化創(chuàng)作。</p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;">比如科大全球運(yùn)營(yíng)項(xiàng)目帶有跨國(guó)公司運(yùn)營(yíng)的性質(zhì),看重申請(qǐng)者leadership 或者management 方面的素質(zhì),我們便立足于F同學(xué)精通中、英、德多國(guó)語(yǔ)言加上兩次海外交流的經(jīng)歷,同時(shí)細(xì)化到她在一些社團(tuán)經(jīng)歷和group meeting中的表現(xiàn),以此體現(xiàn)其溝通技巧和領(lǐng)導(dǎo)能力。我們將類(lèi)似的寫(xiě)作思路向F同學(xué)進(jìn)行了傳達(dá),基于雙方的默契配合,文書(shū)以最快的速度完成,并順利在第一輪完成了遞交。<br /><br />在F同學(xué)收到科大的面試后,我們照例為她安排了模擬面試,確保在正式面試中能夠正常發(fā)揮。面試后兩周時(shí)間,她就拿到了推研。<br /><br /></p>
<p style="text-align: justify;">目前,F(xiàn)同學(xué)已經(jīng)收到了科大全球運(yùn)營(yíng),中大市場(chǎng)營(yíng)銷(xiāo),港大全球管理的推研信。</p>
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